Every Day. Every Ritual.
Embrace The Cold.
Upgrade Your Ritual
Ritual on the Road
Take Your Ritual Anywhere With the Standard Plunge
Not Sure Which Plunge is Right for You?
Real People. Real Rituals.
Sophie L.
Toronto, Ontario
I use it every day after work. It’s become my reset button. Beautiful build quality and super quiet.
Daniel M.
Portland, Oregon
I researched cold plunges for months. This one felt the most premium. Water stays cold, maintenance is simple, and it looks amazing in my home gym. My sleep improved within a week.
Jean-Philippe R.
Montréal, Québec
Cold. Clean. Powerful. Exactly what I wanted.
Vlad. B.
Seattle, Washington
The cooling system is legit. Holds temp perfectly and filters fast. Install was easy too. Solid engineering.
Alexandro A.
Ottawa, ON
Beyond the product itself, the team was incredible. They answered all my questions and helped me choose the right setup for my basement. The plunge runs flawlessly.
The Carter Family
Halifax, Nova Scotia
We all use it for different reasons — my husband for lifting, me for stress, and my teenage son for hockey recovery. Worth every penny.
Athlete Sponsorship Program
Your Next Race Could Be On Us.
Explore the latest
RITUAL Plunge Blog
The Real Health Hack
Faster Recovery
Improved circulation speeds up healing by promoting nutrient delivery
Mental Clarity
Cold water shocks your nervous system resulting in improved cognition
Better Sleep
Adding a plunge to your RITUAL improves hormone regulation resulting in better sleep
Immune Support
Consistent cold exposure increases your white blood cell count
Reduced Inflammation
Increased blood flow hastens removal of toxin buildup in your tissues
Improved Mood
3 Minutes in a plunge provides a spike in dopamine similar to a 2-hour workout
Elevated Energy
A perfect start for the morning or a mid-day refresh for your evening grind
Build Character
Become a truly resilient and dedicated person through daily cold plunges
